Navigating Change for Success - 2008 PeSA Summit
Agenda
Australia’s second eBay PowerSeller PeSA Summit is shaping up to be
an outstanding event.
All eBay sellers are invited
to attend this important event, sponsored by eBay, Paypal, Shopping.com
and Australia Post.
The Summit will be help on Wednesday 10th and Thursday 11th
September in Melbourne.
This 2nd annual Summit is a two day event, packed with information and
industry insight. The agenda is detailed below. (You can make your breakout selections on the day, they don't require pre-booking.)
Book your
place at the 2008 Summit today
|
Day 1: Conference Agenda
|
|
8.30am |
Registrations Open
(Arrival tea & coffee available) |
|
9.00am |
Day 1: Welcome
Remarks
Phil Leahy, President, PeSA Australia President |
|
9.10am |
Keynote
Presentation:
Navigating Change for Success
Jonathan Garris, CEO, Gotham City Online (US) & Executive Director, PeSA
International
- Latest global trends in online shopping
- How to harness change to build on your business success
- How to harness change to build on your business success
- The role for PeSA
|
|
10.00am |
Keynote
Presentation:
Partnering to Build the Marketplace
Simon Smith, Vice President, eBay
- How economic slow down presents opportunities for eBay sellers
- Local and foreign trends driving online marketplaces
- Short/medium/long term opportunities for Australian sellers
- Partnering with eBay on its areas of focus over the next 6-12
months
|
|
10.45am |
Morning Tea,
Networking & Exhibition Exploration |
|
11.15am |
eBay insight
session
Mapping The Vital Path - Search
Optimisation
James Lang, Manager, eBay
- How the new search has changed the way that buyers can search for
items
- How to make the most of the new search for your business
success
- Changes to Finding still to come in 2008
|
|
11.45am |
Panel
session
Navigational Instruments - Business Automation
Panel
- Nathan Huppatz, directshop.com.au
- John Menagh, ChannelAdvisor
- John Attard, JJA entertainment
|
|
12.35pm |
Lunch
Brought to you by Australia Post
Networking and Exhibition
Exploration |
|
1.35pm |
eBay insight
session
Treasure Maps: Hints for Sourcing Great eBay Products
Expert Panel
- How to find unique products that sell
- Sourcing from international and local suppliers
|
|
2.15pm |
Breakout Sessions –
Please select one of three
Session 1: PayPal, Payments & Your Business
Andrew Pipolo, Managing Director, PayPal Australia
Session 2: Shopping.com
Expert Panel
- Introduction to Shopping.com
- How Shopping.com adds value to eBay sellers as
an additional sales channel
- Hit the ground running: How to optimise your
campaign and maximise performance
Session 3: Keeping it Local - Gumtree
Martin Tschopp, General Manager, Local Classifieds, APAC
- Brief history & philosophy of Gumtree
- Gumtree in Australia & positioning of Gumtree relative to eBay
- How Gumtree works (and works for you)
- Q&A
|
|
3.15pm |
Afternoon Tea,
Networking & Exhibition Exploration
|
|
3.50pm |
Chart to Success:
Top Seller Panel Top Seller Panel
Jonathan Garriss, Gotham City Online (US)
John Wieber , Laptopbroker (US)
Shaun O’Brien, Selby Acoustics (Victoria)
Shayne Murray, isoldit (WA)
Jonathan Bass , Dinosaur Deals (NSW) |
|
4.50pm | Day 1: Closing Remarks
|
|
5pm-7pm |
Cocktail Party (Optional)
Networking, drinks, nibbles and music to finish off the first day.
|
|
Day 2: Conference Agenda
|
|
9.15am |
Begin arriving
(Arrival tea & coffee available) |
|
9.30am |
Day 2: Welcome
Remarks
Phil Leahy, President, PeSA Australia President |
|
9.40am |
Receipe for
Sucess:
Inspirational Keynote
Tom O’Toole, ‘Baker from Beechworth’, The Beechworth Bakery
From a poorly performing regional bakery, O’Toole has built his business
into one of Australia’s greatest success stories. Learn how he took a
bakery in an isolated country town to a thriving business, reviving an
entire community. Gain insights about how to take turnover from $100,000
to $4 million from a self-confessed kindergarten drop out.
|
|
10.45am |
Morning Tea,
Networking & Exhibition Exploration |
|
11.15am |
eBay insight
session
Navigating Motivations – What are Buyers Thinking?
Deborah Sharkey, Director, eBay
- Buyer motivations to visit eBay
- Challenges in marketing to buyers
- Buyer feedback & trends – what they applaud and what they complain
about
- eBay initiatives to help buyers have a better experience
|
|
12pm |
Breakout Sessions –
Please select one of three
Session 1: PayPal, Payments & Your Business
Andrew Pipolo, Managing Director, PayPal Australia
Session 2: Shopping.com
Expert Panel
- Introduction to Shopping.com
- How Shopping.com adds value to eBay sellers as
an additional sales channel
- Hit the ground running: How to optimise your
campaign and maximise performance
Session 3: Australia Post on Shipping
Australia Post
- New products for your online business
- New products for your online business
- eParcel and the future
- Q&A session; what do sellers want from Australia Post?
|
1pm |
Lunch
Brought to you by Australia Post
Networking and Exhibition
Exploration |
|
1.50pm |
Marketing Skills
Session
Writing Killer Headlines that Get Results Every Time
Bernadette Schwerdt, Founder & CEO, The Australian School of Copywriting
- 7 quick and easy headline formulas that work every time
- How to generate an immediate response to your listings
- Why people buy - The top 7 reasons behind every purchase
- Words that sell - The top 10 power words that can sell anything
|
|
2.50pm |
Breakout Sessions –
Please select one of three
Session 1: Protect your eBay business from Fraud
Special guest from Fraud Squad (more details coming soon)
Session 2: Shopping.com
Expert Panel
- Introduction to Shopping.com
- How Shopping.com adds value to eBay sellers as
an additional sales channel
- Hit the ground running: How to optimise your
campaign and maximise performance
Session 3: Australia Post on Shipping
Australia Post
- New products for your online business
- New products for your online business
- eParcel and the future
- Q&A session; what do sellers want from Australia Post?
|
|
3.50pm |
Afternoon Tea,
Networking & Exhibition Exploration
|
|
4pm |
Embarking on the
Adventure Panel of ‘Best Practice’ PowerSellers & moderated by
Stuart Widdison,OzPoker HQ
Showcase of best looking sites
How to achieve outstanding DSRs
Ideas to take away and apply tomorrow to improve your listings
|
|
4.50pm | Closing Remarks
|
|
5pm |
2008 Summit
Closed
|
Book your
place at the 2008 Summit today |
|
|
|
